Strategy.
Execution.
We are a culmination of vast experience in the professional and mass beauty industries, helping clients grow through innovative online channels.
Founded in 2015.
Cynthia Baker began her journey in beauty school in 1993, eventually leading sales and education for major brands like Pureology and Joico. Seeing the digital shift, she founded SAGA HAUS in 2015. Today, we are a team of 10+, managing global accounts and teaching social business strategies around the world.
Meet the Team
The SAGA Squad
Cynthia Baker
CEO / Founder
Cynthia Baker founded SAGA Haus by blending her beauty industry roots with elite digital strategy. Now a PBA Foundation leader, she scales global brands and celebrities through innovative social media
Steven Baker
Director of Operations
Ensures seamless agency operations and client account management.
Svetlana Bonner
Influencer Manager
Specializes in marketing and influencer relationship management for high-growth brands.
Cynthia Baker
CEO / Founder
Cynthia Baker founded SAGA Haus by blending her beauty industry roots with elite digital strategy. Now a PBA Foundation leader, she scales global brands and celebrities through innovative social media
Steven Baker
Director of Operations
Ensures seamless agency operations and client account management.
Svetlana Bonner
Influencer Manager
Specializes in marketing and influencer relationship management for high-growth brands.
Client Success Stories
"Strategy, dynamic execution, and passion define SAGA HAUS. Working with Cynthia and her team elevated our social media to best-in-class, exceeding all KPIs year over year. Her leadership is exceptional, and her team is driven, strategic, and a true pleasure to partner with."
- Valerie R., Joico/VP Marketing
"SAGA HAUS is the most amazing social media team that you will ever find, and they always deliver more than what they promise. Cynthia and her dynamic team are true partners, which therefore allows Simply Desserts to scale its business every day. "
- Martin P. CEO/Simply Desserts
"After struggling to gain traction, hiring Cynthia was a turning point. She became a true extension of our team, growing our organic social presence 13x. Her strategic expertise, integrity, and relationship-driven leadership have fueled both our brand growth and authentic community."
- Daniel Hafid, CEO Daniel Alain/Follea